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Wrong Conception started from a personal experience that made me realize how often people assume they understand a situation without knowing the full story.

In October of 2025, my father passed away. A lot of people felt sorry for me and expected me to be completely devastated. What they didn’t know was the full backstory between my father and me. From the outside, it looked like we were close. In reality, we weren’t. Because of that, I didn’t feel the kind of sadness people expected, and I didn’t always know how to respond to those expectations.

That experience showed me how easy it is for people to form opinions and assumptions based on what they think is happening, not what actually is.

Wrong Conception represents that idea. It’s about understanding that there’s always more beneath the surface. Every person has a story, every situation has context, and not everything is as it appears from the outside.

This brand exists to remind people to pause before assuming, to look deeper before judging, and to understand that perception doesn’t always equal truth.

Wrong Conception isn’t just clothing. It’s a message.

Looking to make something out of nothing. Always had a love for creating and designing. The belief that everything is just how it is has always been misleading. We decided to create this to make sure that people understand that there’s always more to the story.